We recently had the opportunity to work with Norwegian educational agency, Sonor and California State University San Marcos to develop a study abroad ad campaign. With the intended demographics being 18-25 Norwegian students, we focused the campaign to communicate the California adventure.
I recently had the pleasure of working with one of the largest churches in Southern California, North Coast Church. With weekend attendance of over 11,000, we worked to treat the North Coast brand more as a brand anchor in the community and not just a church. Faith based or not, the North Coast brand makes more of an impact in north county, San Diego than organizations with vastly larger economic presence.
In partnership with Mount San Jacinto Community College, I created an informational brochure to highlight the 2+2 Business Administration program. The goal was to find a middle ground between brands. This created an easier process to approval with stakeholders from both Institutions.